CHINESE NEW YEAR
Created for LinkedIn posts for CBG's Shanghai office celebrations.
The Chinese New Year is very important in China and each year has its animal. I wanted to celebrate it with the feel and respect for the animal and the celebrations.
The Chinese New Year is very important in China and each year has its animal. I wanted to celebrate it with the feel and respect for the animal and the celebrations.
During the years I been trying different styles on the animals while keeping the background and flowers similar.
Behind the Layers: Composition Logic & Style Choices
MID-AUTUMN FESTIVAL
Created for LinkedIn posts for China celebration of Mid-Autumn Festival where one of the special things are Moon Cakes.
This is why the moon is very special and has been highlighted in these images. This maintains the respect for the holiday while also including current trends.
LINKEDIN POSTS
- Donations
- Donations
Each year, CBG's customers voted on which organizations CBG would support through donations – and I had the privilege of designing the visuals that represented those choices.
My goal was to create a clean, cohesive, yet flexible design where each organization could stand out without the layout feeling cluttered or predictable.
I intentionally avoided showing children's faces directly, even when using freely available images (such as from Unsplash), out of respect for privacy and dignity. Instead, I focused on symbolism, body language, and emotional tone to communicate each organization’s mission in a more sensitive and authentic way.
While the layout and imagery were adapted each year to fit the selected causes, I maintained a recognizable structure to create visual consistency over time.
